What’s Ahead in 2009?

By Ronald E. Yates

What will happen in 2009 on the various news fronts? For example, whither the economy—both national and global? What about international events? Where will the news come from? Where will the hot spots be? What will be the major national stories? I have shaken the bones and cast them upon the sands. Here’s what they say.

The Economy

In the mid 1980s and early 1990s when I was covering Japan for the Chicago Tribune, much of the world had written off the United States as the planet’s leading economic power.

Japan had assumed that position, went the conventional wisdom. Its automobile, electronics, computer and high tech industries had left Uncle Sam in the dust. It’s financial and stock markets were more robust, it’s people more industrious and productive, it’s government more in tune with business—hence, the appellation: Japan, Inc.

“America should stop making things all together,” a Japanese businessman told me one day. “Let Japan make all America needs and the U.S. should provide Japan with the resources it needs and concentrate on being a service economy. You can’t make things as well as we can.”

At first glance, he seemed to be correct. American companies such as machine tool manufacturers, steel producers, ship builders, consumer electronics, automobile manufacturers, etc. were simply not able to compete with their Japanese competitors. Indeed, America’s manufacturing base was woefully inept, poorly run and out of touch.

Those were pretty dismal times.

Then, something happened. American industries began to turn themselves around. They did it by improving the quality of their products. They listened to such quality and management gurus as W. Edwards Deming, Joseph Juran and Peter Drucker and in a few years American companies were competitive with their Japanese counterparts—at least up to a point.

Japanese automakers continued to produce better vehicles than Detroit—both in Japan and here on American soil. But American companies were mostly competitive again—and that’s the way things stayed until the past couple of years.

Then, beginning in 2007 and continuing into 2008 came one financial crisis after another—the subprime loan crisis, the credit crisis, bank failures, the real estate market collapse, bailouts, etc. While we were intently focused on making things better, we allowed financial hucksters to enrich themselves at the nation’s expense. There was too little oversight and governance.

Now, with the U.S. economy in the worst shape it has been since the Great Depression, many American businesses are back where they were in the late 1980s. Only this time, they are not alone.

Japanese companies are right there with them—and so are German, British, French, Italian and Chinese companies. In fact, the once mighty U.S. economy has pulled the rest of the world into the same economic abyss it has fallen into.
So what’s ahead for 2009? Don’t look for a miraculous turn-around simply because somebody named Obama has taken possession of the White House.

There isn’t a messiah on the planet—human or otherwise—who can turn this mess around overnight.

In early December the National Bureau of Economic Research officially declared the U.S. to be in a recession—something that is likely to be with us for at least another year, if not longer.

Unemployment is running at close to 7 percent and is likely to hit 9 percent in 2009. The housing market will take at least two years to begin its upward tick. (Hint: watch California closely. It is usually a bell weather (good or bad) for the national housing market).

The liquidity crisis is far from fixed—even by all the bailouts. Banks will slowly begin to loosen sealed purse strings but not at the rate we would all like. After all, once burned twice cautious.

By the end of 2008 some 91 public corporations had filed for bankruptcy and Lehman Brothers became the largest bankruptcy in U.S. history. To make matters worse, venture capital funding has dried up and that will in turn lead to slower job creation and higher unemployment.

It is estimated that the new loans, purchases, and liabilities of the Federal Reserve, the US Treasury, and FDIC that were brought on by the financial crisis now total more than $5 trillion. That includes $1 trillion in loans by the Fed to broker-dealers through the emergency discount window; $1.8 trillion in loans by the Fed through the Term Auction Facility; $700 billion to be raised by the Treasury for the Troubled Assets Relief Program; $200 billion insurance for the GSEs by the Treasury; and $1.5 trillion insurance for unsecured bank debt by the FDIC.

Not a rosy picture for 2009. So what to do? My predictions:

· Unemployment will hit 9%–if not double-digits be the end of 2009 and nervous Americans will start saving–possibly as much as 10 per cent of their incomes. (Increased saving is often a reaction to tough economic times).

· The housing market will continue to tank in 2009 and into 2010—simply because it was a bubble market to begin with and because there is so much inventory on the books. New housing starts will be flat and prices will drop another 25% nationwide.

· Obama will implement new fiscal policies and (much to the chagrin of many fellow Democrats) will provide tax cuts—the quickest way to jump start any comatose economy.

· The administration will look to stimulate the economy through new public works projects—inflation be damned. 2009 will not be a time to worry about inflation because the government is pumping billions and billions of dollars into new public works projects such as improved interstates, bridges, rail and air networks, etc. In spite of all those dollars the nation’s $14 trillion bubble economy will continue to deflate.

· Spending—especially on large ticket items (houses, automobiles, major appliances, etc.) will continue to decline and enter negative territory, thereby further exacerbating the economic downturn. For example, automakers will not be able to find money to build cars and consumers won’t be able to borrow money to buy cars.

Proof of that final bullet came this week in the form of bleak sales figures from auto manufacturers in the US. According to General Motor’s, its December sales fell 31 percent to a 49-year low—fueling fears that the company may be on the verge of total collapse. Other automakers are no better off. Chrysler’s sales last month fell a shocking 53 percent and Ford Motor Co.’s sales were down 32 percent.

A retrenchment in the critical US market is also creating financial pain for foreign automakers.

According to a recent report from Forex Capital Markets, Toyota Motor’s deliveries fell 37 percent while Honda Motor sales were curbed 35 percent. If figures like these continue, the US government’s bailout efforts may fall well short of the basic need to keep these firms solvent. And, should this sector fail, it could easily send the world’s largest economy to a far deeper recession than policy officials and Americans are ready to consider.

So where’s the good news in all of this? Well, there could be a lot of great buying opportunities in undervalued stocks in 2009. Houses that were 60 and 70 higher in value just two or three years ago, will be bargains.

And of course with the economy at the bottom of the trough, there is really only one way to go, and that is up.

(Next: What will be the major international issues in 2009?)

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