There is an old adage that says “any publicity is good publicity–even if it is bad.” Why? Because the objective is to get people talking about you and your book.
If you are like me, I don’t believe a lot of the negative reviews I see on sites like Amazon, Barnes & Noble, Goodreads, etc. In fact, I will often comb through all of a book’s reviews to see if others are saying the same negative things about a book. If they are not, I will normally rely more on the positive reviews than the bad ones.
Sometimes I will buy a book with bad reviews just to see if it’s as bad as the reviewers say it is. Often, it isn’t.
I spent most of my life as journalist. I KNOW what it is like to have one’s work criticized mercilessly by nasty editors. The key is to look at negative comments of your work for “constructive” criticism and then be open-minded enough to use that criticism to improve your writing, your pacing, your plot, your characterization, etc.
Of course, there are those trolls who simply live to “trash” other people’s work. Those reviews are easy to spot. They will write that the book is “dumb” or “boring” or “trashy” without backing up their opinions with anything constructive. Writers need to let those criticisms go and not obsess about them.
Check out Amazon’s reviews. You will see books like War and Peace and Gone With the Wind getting one and two star reviews or ratings.
Indeed, you will find best sellers with lots of of bad reviews. For example, the last book in the popular Hunger Games Trilogy has racked up something like 500 one-star reviews on Amazon. And John Locke has a 3-star average on his popular Saving Rachel (a Donovan Creed Crime Novel)and almost as many 1-star reviews as 5-star reviews. Despite that fact, his books are selling tens of thousands world-wide
The point is: You Can’t Please Everybody, nor should you try. You need to write what you are passionate about, tell a good story and leave the naysayers behind and eating your dust.
Having said all of that, it is a blow to the ego to see a bad review of one’s work pop up on Amazon and elsewhere. It’s like a punch in the gut. It makes you angry. You want to find out where the author of that bad review lives and set their house on fire or beat them senseless with a baseball bat.
Don’t. Instead, focus on the GOOD reviews your book as received. And have a sense of humor about it all.
All authors get bad reviews (more on that later). Don’t take it personally. The criticism is about your ideas and the way you presented them, not about you as a person. Most sophisticated readers can distinguish a rant from a genuine review.
Sometimes if a book gets a bad review, other readers who disagree will challenge that reviewer’s conclusion. That can set off a useful discussion of the book and actually cause readers to buy the book just to see who is right.
Don’t forget, you didn’t write your book to generate reviews. You wrote it to appeal to readers. You had a story to tell, a point to get across, a desire to inform and even educate readers. Reviews–good or bad– are simply marketing tools.
True, good reviews may feed your ego, cause intellectual indigestion and lead you to believe you are the next Hemmingway, J. K. Rowling or Ursula K. Le Guin. My advice: deflate you ego and remain planted on terra firma.
If the reviews you are reading seem to be an excessive distraction and are causing you to alter the way you write or the way you present a story, you may want to stop reading reviews all together–even the good ones.
You need to believe in yourself, not in what some snarky reviewer says. Look for the constructive criticism and avoid the malicious rants.
Work to get more reviews. Good reviews often will invalidate bad ones and on sites like Amazon, will shove the negative reviews down the page.
Finally, take what the late Elmore Leonard said about writing to heart: “If it sounds like writing….rewrite it. I can’t allow what we learned in English composition to disrupt the sound and rhythm of the narrative.”
(Next Time: Dealing with Rejection Letters from Publishers)